Elsevier have responded to the boycott by producing a new e-mail newsletter for authors. The first issue includes a link to a page about the various open access options that Elsevier offer authors. I think some of the boycotters and their sympathisers simply aren't aware of these options. Elsevier hasn't until now highlighted them very much. So I think this is a positive development. Article transfer is also a good innovation - transferring the peer review reports from a journal that rejects a paper to another journal in the group that might instead be interested rather than setting out requesting new referees all over again.
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